An act of social responsibility maximizes positive change in any society and if delivered with honesty, it is the most empowering element of service to communities in need.

Upon this ideal, MTN Nigeria through its impact arm, MTN Foundation, conceived the YDMMIS project as a Corporate Social Responsibility (CSR) and community agenda while onboarding CIHP to field implement.

From managing logistics operations to activating primary health care solutions, we lent our profound expertise around an outreach effort aided by a resident health workforce and mobile clinics.

Across 396 communities in fifty (50) LGAs of the six (6) partnership states, CIHP conducted both screening and treatment interventions in the area of maternal and child health, common adolescent and adult diseases/conditions including malaria, pneumonia, Sexually Transmitted Infections (STIs), tuberculosis, high blood pressure and diabetes. The provision of referral services was also a key focus. 

A unique, tripartite partnership.

Aside being a thoughtful CSR initiative by MTN, rolling out the MTNF-YDMMIS project would see CIHP interface with critical stakeholders in the beneficiary states of Delta, Ogun, Abia, Katsina, Niger, and Taraba. We coordinated advocacy and sensitization town hall meetings with the States’ Ministry of health (SMOH), traditional gatekeepers and key agencies.

We sourced for human resources in health—through the State Governments—to conduct basic medical outreaches within the project’s vision template and using efficient, state-of-the-art mobile clinics.

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The MTNF-YDMISS intervention led to the achievement of excellent primary health care in communities through screening, diagnosis, a strong referral system to secondary services and treatment. The project also yielded employment opportunities.

Ø  In partnership with State Ministry of Health (SMOH), and National Youth Service Corp (NYSC), we successfully ensured increased health personnel to implement project activities in Abia State in over 12 designated communities.

Ø  In April 2014, at Lau and Zing Local Government Areas, Taraba State; we identified Mrs. A who had a life threatening case of pregnancy-induced Hypertension (180/130mmHg). She was counselled and referred to the Cottage Hospital in Lau for further treatment. Mrs. A had her baby safely at Cottage Hospital and both recovered well.

Ø  In April 2014, at Yakoko community in Zing Local Government Area, Taraba State; we diagnosed a man with meningitis and referred him to a nearby Primary Health Care facility for further treatment. We also followed up with a phone call with client visiting the facility, receiving treatment and recovering fully.

Ø  In November 2014, at Agosi community in Ifo Local Government Area, Ogun State; we found Mr. R M. with a detected high blood sugar level (FBS 245mg/dl). He was counselled on diet control, referred to a General hospital and followed up until his blood sugar level reduced considerably (FBS of 106mg/dl).

Ø  In May 2015, at Iberekodo Community, in Abeokuta North Local Government Area, Ogun State; we received Mr. A H’s testimony on how we aided his recovery from severe Malaria and Enteric fever, having suffered from the illness for at least one week before we visited. Also during the project, we advocated for supply of Insecticide Treated Nets (ITN) from the Malaria Unit of State Ministry of Health. As a result of this, two packs containing fifty (50) ITN each was provided to the MTNF YDMMIS team.

Beneficiaries’ Brand loyalty & patronage: community pay back for medical services provided

For all the resources earmarked for the execution of MTNF project in Katsina State, beneficiaries pledged brand loyalty to support Return on Investments (ROI) for MTN and essentially to help inspire future interventions.

Saboda daukin magani daga MTN, biyayya da za muyi wa MTN shone murika sayan layuka da katin su

Because of the medical support from MTN, the loyalty we shall show to MTN, is to patronize their lines and recharge cards.

–          The people of Majigiri community, Mashi LGA

Ba zamu sake amfani da wani layi ba sai na MTN

We will not use any other line, except MTN.

–          The people of Sabon Layi, Kankara LGA